Since I first started as a professional web designer in 2005, technology has come a long way.
It used to be that guys like me had to do everything for a website, including creating the design, use HTML or PHP to build the web pages, and create special hacks to pull off a cool looking effect.
Today’s technology is allowing business owners to take full control of their websites to do it all themselves.
Multiple Ways To Do It Yourself
These days, there are multiple options to build your own website.
- One of the most popular options for building your website is using WordPress. There is a lot of themes available that will give you the flexibility to build a website.
- Another option is to find a do-it-yourself page builder. Some of the more popular options are Wix, Squarespace, and GoDaddy’s Website Builder.
- There is also a growing popularity for full software suites like LeadPages or ClickFunnels that provide the tools to build websites, sales funnels, landing pages, and all of the marketing pieces.
BuilderAll is part of that last group, and this review will dive deep into all of the different options available within the software.
My Personal Experience With BuilderAll
Since there is less of a need for web designers these days, I’ve adopted an “if you can’t beat them, join them” mentality.
I’ve experimented with several page builders, and before I was introduced to BuilderAll, I primarily used ClickFunnels and WordPress.
However, I discovered that both platforms were lacking as a complete system by themselves.
ClickFunnels has an amazing page editor that anyone can learn very quickly, but it is designed to build sales funnels.
So, while it can be used for a website it lacks some of the essentials needed such as the ability to really optimize the pages for search engines, create ongoing content, and lacks the ability to have a true website navigation.
WordPress is awesome for creating a blog and for having a lot of flexible themes and plugins, but the ability to create your sales funnel is missing and requires hacking together different services (like ClickFunnels) to really sell products and services online.
I recently wrote about the need for business owners to have both a website and sales funnel in order have a complete online presence.
But, it can become costly to have to maintain multiple platforms that aren’t created to work in unison together.
So, when I was introduced to BuilderAll, I became excited at the possibilities it had to bridge that gap.
Now that I’ve used the platform for the last 5 months, I feel I’m able to give an honest BuilderAll review.
What You’ll Learn In My BuilderAll Review
- What is BuilderAll and why should you care
- Everything you get with BuilderAll
- BuilderAll pros and cons
- How much BuilderAll costs
- How BuilderAll works
- A detailed overview of BuilderAll
What Is BuilderAll?
BuilderAll is an unlimited all-in-one Smart Website building platform that recently launched in the US.
The company originally started in South America 4 years ago by Erick Salgado to serve the needs of his parent company,”Best In My Neighborhood”.
Best In My Neighborhood is a franchise-based local directory company, that serves its users by easily finding the best services provided in local neighborhoods.
Erick discovered that many of his franchise clients had businesses lacking a good online presence.
However, his search for a working solution failed as what he found didn’t provide a full list of tools, completely under one umbrella in an easy-to-use, affordable platform.
So Erick set out to build an all-in-one platform and called it BuilderAll.
BuilderAll provides individuals and businesses with the ability to have beautiful websites, blogs, and sales funnels within one platform.
What You Get With BuilderAll
Here is a list of the main features of the BuilderAll platform:
- Unlimited Domains and Subdomains
- Autoresponder with a 10,000 Leads
- Unlimited Bandwidth
- 10GB of Disk Storage
- Landing Pages
- Sales Funnels
- APP Builder
- Video Builder
- Floating Video
- Click/Heat Map Tool
- Facebook Integration APPs
- Facebook Inbox Answer
- Share Locker
- E-Learning
- Presentation Builder
- SEO Report Tool
- Browser Notification
- Hundreds of Tutorials + Forum Support
BuilderAll Pros And Cons
Pros
- BuilderAll launched their responsive builder and its very flexible
- BuilderAll has a true drag and drop editor with pixel-perfect technology.
- You have the ability to create an SEO friendly website, blog or sales funnel within the same platform
- You can have as many domains in your account as you need and connecting a domain is quick and easy
- They have a built-in email marketing system that gives you up to 10,000 contacts at no extra charge
- There is built-in SSL support for all websites
- You can create graphics, presentations, and videos for your website
- There are hundreds of starter templates that are easy to customize
- You can track visitor activity with heatmaps and track website conversions
- Create A/B split tests of web pages
- You can build your own apps on the platform
- There are about 26 different marketing tools to use for your business
- The support team is quick and responsive
- The BuilderAll Facebook Community is amazingly helpful and supportive of each other
- BuilderAll is committed to excellence and their recent interface updates and new add ons prove they mean business!
Cons
- The drag and drop editor sometimes has glitches
- Websites built with the drag and drop editor are not mobile responsive
- While you can create business emails for your domain, the email system RainLoop is very basic
- The blog feature is simple and doesn't have a lot of options to customize it
- The web forms are a bit clunky to use and there are only a hand full of 3rd-Party integrations (more integrations are being added over time)
- Just like Wix, Squarespace and ClickFunnels, you can't transfer your website to another platform if you decide to quit using BuilderAll
How Much Does BuilderAll Cost?
According to the BuilderAll pricing page, the current price of BuilderAll is broken down into 3 levels:
- $9.90 per month for a single domain and several features but no Mailing Boss.
- $29.90 per month with unlimited domains and all the features above.
- $49.90 per month which gives you all features and the BuilderAll Business-In-A-Box.
There is also annual plans which will save you money over the monthly option.
So, how does this price compare to other page building software or even a custom WordPress site?
A recent article from WP Beginner states that just having a custom WordPress theme can cost up to $5,000 and total around $15,000 for the custom website.
In comparison, the ClickFunnels start-up plan is $97 per month and the full suite including their email marketing system and unlimited funnels costs $297 per month.
Other services like Wix or Squarespace are around $25 per month to unlock all of the features they offer, but you only get one domain with your account.
In my opinion, BuilderAll has the best price to value ratio out of any service out there.
How BuilderAll Works
BuilderAll’s primary drag and drop editor uses what they call pixel-perfect technology. This allows the user to take any element and drag it to any spot on the page and that is where it will be on the live website.
The editor takes a different approach towards building out a webpage by giving the user three different views to work in: desktop, tablet, and mobile.
This requires an adjustment in thinking because most editors are responsive and automatically adjust the elements based on what device is used to view the website.
Working in three different views may seem like extra work, but the benefit is that you can easily make your website or sales funnel look exactly how you want on tablet and mobile phones.
The other option is the new Drag n Drop Responsive Builder which uses the cool features of the main builder but is responsive.
I like this editor much better and would recommend a newbie use this one to build out their website or funnel.
For beginners, there is a helpful on-screen guide that takes you through each part of the builder.
The main differences with using this editor is that everything is created using rows and columns which respond to the size of the device.
My favorite part of this responsive builder is that you get a lot of control over each row and column.
For instance, if you set up a three column row and realize you need to add a fourth column, its as simple as right-clicking and adding a new column.
You can also control the width of each column by setting a number from 1 – 12.
So the maximum number of columns per row would be twelve.
This is familiar to me because I’ve used the popular Bootstrap Framework for building websites in the past.
One thing that is a little irritating is you have to add an element grid to each column and you have to uncheck the Fixed Size checkbox in the settings so that its responsive.
Otherwise, all of your text and images will pile up on top of each other in mobile view.
I can tell you that its a lot easier to grasp the mechanics of the new Drag n Drop Responsive Builder.
plus, you only have to build your web page once.
There are a few glitches at this point so it still needs some polishing.
In particular, whenever I would duplicate a row, all of the content would be duplicated four times.
BuilderAll Review Of The Admin Area
This is an overview of the admin area where you will be managing your websites and other tools. I haven’t used ever tool so some areas will give only basic information.
In early 2018, the admin area and every tool got a nice facelift. The new look and layout is much easier to navigate.
Builders
The first area is where all of the website builders are and where you will be spending the majority of your time inside BuilderAll. There are 5 main areas:
Drag n Drop Responsive Builder
The responsive drag n drop builder is brand new as of February 2018.
I’m still learning how to use it but what I can say is this builder is showing great promise.
The responsive builder works off of rows and columns, similar to the ClickFunnels editor.
However, one feature that is better than ClickFunnels is you can change how many columns are in a row.
This saves time and gives a lot of flexibility.
It also gives complete freedom to move elements anywhere just like the pixel perfect builder.
Drag n Drop Pixel-Perfect Builder
This is BuilderAll’s flagship website builder that gives you the ability to create pixel perfect websites. When you visit this area you will see any websites, funnels or membership sites that you’ve created.
You will also be able to start a new website project and will be presented with several website templates broken down by industry or niche.
Mobile First Drag n Drop Builder
I haven’t been able to invest the time to learn this new feature yet, but its next on my list.
I will update this section once I have more information.
Apps
The Apps section opens a new tab and takes you to the App creation area. I’ve personally not used this feature yet but I plan to and will update this section at that time.
Responsive Builder
The Responsive Builder section is set up exactly like the Drag n Drop Builder sections. If you’ve created a responsive website, you will be able to edit it or create a new website.
It’s not clear if this builder will eventually be removed since BuilderAll released the new drag n drop responsive builder.
Mailing Boss Autoresponder (Formerly Email Marketing and Automation)
The email marketing system inside of BuilderAll is Mailing Boss. When you go to this section, it opens a new tab where you can begin managing all things related to email marketing.
The whole interface received a new layout and some visual flare recently.
When you visit Mailing Boss for the first time, it directs you through a series of steps to get your first email list set up and to add all of your appropriate contact information for anti-spam purposes.
Once you’ve set up your first list, you will go to the main dashboard.
There are 4 main areas of Mailing Boss at the top:
- Lists
- Campaigns
- Templates
- Automation
The main dashboard shows the newest list you created, lets you create a new list, or create a new campaign.
Navigating Mailing Boss is confusing at first though it is easier than before.
There is a full menu that is accessible at the top left.
Most people won’t need all of the features but it is nice the have multiple ways to get around.
Also, if you have a list larger than 10k, you can upgrade for more subscribers in the full menu.
Building a campaign is fairly easy though I’m not thrilled with the responsive email builder.
It struggles with clunkiness compared to other email campaign builders on the market.
One cool feature is email sequences can be shared with other Mailing Boss accounts!
So if you build an email series with 10 emails and feel like sharing it then you can!
My biggest gripe with Mailing Boss has to be email deliverability.
Gmail accounts in particular are bad about marking Mailing Boss emails as spam.
There is an additional add on called Inboxpath that can be purchased and integrated with Mailing Boss.
However, I haven’t invested in this yet so I can’t say if it resolves the Gmail issue or not.
Overall, Mailing Boss is a very good email marketing platform, especially considering its part of the larger BuilderAll package.
Design
As a web designer, I primarily use Photoshop to create and edit my graphics. I also own PowerPoint but I don’t really use it. So for me, this section of BuilderAll doesn’t offer much, however, for the average website owner I can see a lot of value.
Design Studio
The design studio allows you to add your graphics to a multitude of mockups. There are computer screen mockups, business card mockups, ebook mockups to name a few. I found the variety to be very nice. For anyone who doesn’t already own a professional design studio like Photoshop, they will find this refreshingly easy to use.
Presentation Builder
The presentation builder works like an online version of PowerPoint. You can add text, images, videos, websites, and shapes to your slides. The interface seems simple enough, though I haven’t had a need yet to use this tool.
Videos
Video has become more critical for online credibility and as the preferred media choice for most visitors to a website. The videos section provides an animated videos tool and floating videos tool to aid in providing more value to your website visitors.
Animated Videos
The animated video tool has a robust interface that reminds me of using a professional video editing suite. There are several templates that new users can start with or you can create a new animated video from scratch.
Floating Videos (Flash & HTML)
If you’ve ever visited a website where a person walks out onto the screen and talks to you, that is a floating video. This tool allows you to create a video of yourself that you can put on your website to achieve the same effect. I would recommend using the HTML version, as most newer browsers automatically disable Flash files.
Apps
Don’t confuse the apps section with the app builder. These are pre-built apps that you can use with your website to improve user experience and your ability to market to visitors.
Facebook Integration Tools And Apps
This list of tools allows you to use a few apps and Facebook integrations for your marketing and website. The list of apps currently are the Facebook App, Facebook Notifications, Intelligent Posts, and Facebook Leads Capture. I have not used these yet so I can’t say how good they are, but I will update this BuilderAll review once I’ve used any of these tools.
Browser Notification
The browser notifications app allows you to send messages to visitors who have given you permission straight to their browser even if they aren’t on your website.
SEO On page Report Tool
The SEO on page report tool allows you to measure how strong your SEO optimization is for a particular keyword. The tool produces a list of items to optimize your web pages for the keywords you’re targeting.
Click Map
The click map tool provides a way for you to track the clicks from users on your website. This data helps you optimize your website to maximize your user’s experience navigating your website. The data displays as either a heat map or click map.
Reviews Exchange
The review exchange allows you to create a snippet of code to add to your website where users can leave a review and you can respond.
Facebook Inbox Answer
The Facebook Inbox Answer tool creates a post on your business page and set up automated responses to comments.
Share Locker
The Share Locker tool keeps any content locked away until it is shared. This is a popular marketing tactic that increases the viral nature of your content.
E-Learning
The E-Learning app lets you create your own courses similar to Teachable.com.
Script Generator
While not as feature rich as Funnel Scripts, this built in app will help generate copy for your website.
Also, it has a cool Avatar generator that helps you define your ideal client.
Social Proof
When activating this app, it tells visitors about those people who have bought your products or registered for your membership area.
This is immediate social proof that people are buying your products and services.
Webinars
This tool will help you create webinars to promote your products or services.
I haven’t used this feature yet, but I will update this with more information when I have tested it.
Training Videos (Formerly Knowledge Base)
The Training Videos section is where you go to learn anything you want about BuilderAll. There are over 400 tutorial videos that teach you how to use all of the tools inside BuilderAll.
There is even a roadmap showing what features are launching soon and feature requests made by users.
Additional Benefits
Outside of the large suite of tools available with BuilderAll, there are some other benefits for members.
Facebook Community
Without a doubt, the BuilderAll Facebook community is one of the best benefits to users. There are several highly successful entreprenuers, web designers, and marketers that share massive value to the community.
If you have a question or a problem with BuilderAll, the Facebook community should be your first stop. You will likely find another user who has the answer you are looking for.
Support
The BuilderAll Support section is the area of your admin panel to go if you encounter an issue using BuilderAll. Choose the category related to your issue and you will be see a series of answers.
If none of the answers meet your needs you can open a support ticket.
Combined with the Facebook community you should get the answers you need.
BuilderAll Business (Formerly 2-Tier Commercial License)
One thing I’ve learned as an entrepreneur is it’s vital to have multiple streams of income.
BuilderAll offers a unique affiliate program that provides the ability to resell the software on the $49.90 monthly subscription.
The BuilderAll Business License gives you the ability to resell BuilderAll and make 100% commissions on the first month’s sale. Each additional month you get a 30% commission.
Not only does BuilderAll give you 100% commissions, they pay you within the first 5 days of someone signing up.
You will then receive each monthly payment 5 days after the renewal date.
The 2-Tier part kicks in when someone who bought from you also upgrades to the 2-Tier license.
You will get 100% of the $49.90 upgrade commission, AND get 30% of any sales they make after starting with the second month.
The payout is handed using PayPal or having a check mailed to you.
I personally doubled my investment within the first two weeks of signing up for BuilderAll.
** MY BONUS **
For anyone who is interested in selling BuilderAll as a business opportunity, I will give you my personal funnel, training videos and email sequence to help you get started.
Click here to see the funnel, sign up to the BuilderAll Business plan and I’ll send you a copy of my done for you funnel and email you the training.
Certified Partners
If you don’t want to deal with setting everything up yourself, there is a certified partners network of BuilderAll experts.
These people have invested considerable time in mastering the BuilderAll platform and can save you time on getting your websites or funnels launched.
BuilderAll Review Conclusion
Overall, I believe BuilderAll is a strong platform that will continue to get better as time goes on.
I’m a firm believer in investing in the tools that will help grow your online presence.
Cheap website tools usually provide cheap looking results, but with BuilderAll I see they are making a top quality product.
BuilderAll will be another option to use on my client projects moving forward.
I don’t expect the price will remain low for much longer.
If you found this BuilderAll review helpful, sign up for while the price is still this good!
Wow great review Daniel comprehensive and very fair. One thing I would like to add because I know a lot of people have held off using BuilderAll because of this is that the responsive Drag and Drop builder is built and is due any day!
Thanks for the comment Anita! I’m glad to know the responsive drag n drop editor will be released very soon!
Hey Daniel,
Thank you for your amazing review!
Which one do you think is better – Clickfunnels or Builderall?
Hi Manik,
Thanks for your comment!
I think that if you want to keep your website, sales funnels and email marketing in one place, then BuilderAll is one of the best options around.
BuilderAll is also great if you want to move everything into one platform and save a lot of expenses.
However, if you already have an established website or email marketing platform and you just need funnels, then ClickFunnels is a great option but it will cost more per month.
I think the ClickFunnels editor is easier to use but has less flexibility. They have been around longer and have been able to invest more time into fixing issues with their editor.
BuilderAll’s drag n drop editor offers a lot more freedom but requires a bigger investment of time to master.
The thing is that no software is perfect and each one has bugs either known or unknown.
The difference is you just pay more to find out about the bugs on ClickFunnels than you do with BuilderAll.
Hi Daniel, thank you for sharing your review on Builderall..It is so overwhelming to come across something like this and to have several programmes built under one platform. I like the way you did your presentation on this…Thank you again…oh! I’ve saved your page for future reference for me…..God Bless and Merry Christmas to you Daniel.
Hi Elaine,
Thanks so much for your comment about my BuilderAll review. I hope that you find the software helpful and please post back again once you’ve started using it. I’d like to know your thoughts.
Thanks so much Daniel, finally a review about builder all.com that is real, intelligent and truely helpful. I appreciate the time you took out to do this! Have a great and joyful New Year 2018!
Hey Shemi,
I’m glad you found the review helpful. I do try to be legit on products that I review and as BuilderAll continues to improve their platform, I’ll be updating this review to reflect that.
May you and your business ventures be blessed this year!
Thanks for the terrific thorough and honest review.
Renee,
Thanks for taking the time to read my review of BuilderAll and I’m glad you found it terrific and honest. If you decide to sign up, let me know how it goes for you.
Thanks,
Daniel Boswell
Daniel, you have made a very thorough evaluation of buillderall and unfortunately for you I’m already a free member so I won’t be able to sign up under you.
Hector,
I’m glad you found my blog post thorough and helpful. Its not problem that you can’t sign up under me. While its nice to get the affiliate commission, what’s more important is that people find value in this blog post. The bonus for those who do use my link is they save about $20 bucks a month on BuilderAll. Now, when you say you’re a free member, do you mean you’re on the 7-day free trial? To use the system you will eventually have to pay for it. I just want to make sure I’m clearly understanding what you meant.
Hi Daniel,
What you mean if i register throughout your link i got $20? Is that mean i purchase the Builderall business with $29?
Please clarify this point.
Hi Anwar,
When I made the comment, BuilderAll had a different affiliate structure where people could save $20 a month if they used an affiliate link. That has now changed and the pricing is set up into 3 tiers as described above. If you do decide to buy BuilderAll using one of my links, I will get a commission.
So the one thing I see you MISSED out in your review which is KEY to any web design start up business thinking of using this is.
Once you design a website and make it live, customers are not able to have a control panel and edit their site on their own, therefore once you have say 100 customers if 50% of them want changes then your business soon becomes a voluntary organisation.
The people on their Facebook page answer this by saying get your clients to sign up to BA, hell no, that defeats the whole purpose.
Unless I’m missing something do tell.
Kevin,
Thanks for your comment.
The way BuilderAll works is you would have to own every website you use under your account. So if you’re doing client work, they would have to get their own account in order to stay within the terms of service.
But you could build the website out in your account and transfer it to their account to go live.
Then they would have control of the admin area and would have to give you the login info to access it.
This really isn’t any different than when I’ve built WordPress websites for my clients.
They retain control of it and pay for the hosting and domain and then pay me a monthly amount to keep the website updated if they don’t want to do it themselves.
The benefit to using BuilderAll in this way is you can build up monthly recurring revenue as BA will give you 30% of what your client is paying (if you have a 2 tier license).
So even if your client decides to keep the site updated on their own, you still make some residual.
Thanks Daniel for an exceptional review, the best I have ever came across on Builderall.
When I am ready to sign up, I will sign up through your link.
Eddie,
Thanks for your comment.
I just updated the review two days ago so please come check out the updates and new pricing structure.
If price is an issue, there is now a new $9.90 / month plan that still offers a lot of great stuff.
Thanks!
Daniel Boswell
Hi Daniel,
Great information and details about the BuilderAll. If someone has NO EXPERIENCE but would like to start this online business, is it possible? I know you mentioned there were “Certified Partners” that can “save you time on getting your websites or funnels launched” …would you happen to know the cost? Is there monthly fees? Does this mean a hands free online business?
Hi Mark,
It is absolutely possible. It will be a more difficult learning curve but BuilderAll is easy enough to catch on to. There are plenty of training videos and the Facebook community is there to help too. If you just don’t want to deal with any of it, the Certified Partners program is available with qualified people who know BuilderAll. Each person has their own rates and terms so I can’t answer that. BuilderAll itself is a monthly charge and some Certified Partners may have monthly packages which would be a separate charge. So yes if you just want to direct someone with how you want your website and business to run, it would be hands free.
Great review!
I’m a novice and have Builderall for personal use. I was in need of something more affordable than Clickfunnels. I’ve been learning a lot and have found several helpful Builders willing to share their knowledge. I’m with my decision to purchase it.
Hi Angela,
I’m glad you found my review helpful.
The community is great and I’m happy to read that you’ve found people who can help you out.
Thanks so much for this honest and comprehensive review Daniel! One thing I am worried about is to build an entire website (online business) through a new platform. For website construction, WordPress has been around for the longest time, and because it is open source, it will still be here 10 to 20 years down the road. With Builderall, I am afraid that if one day the company is not around anymore (fingers crossed), what happens to all the content of the website? My presumption is that they will be gone, even if there’s backup, there won’t be another Builderall platform to reload the data.
What do you think?
Hi Jack,
Yes that is a correct assumption. However, there isn’t any guarantee WordPress or any website building platform will always be around. For now, BuilderAll is going strong and as more people discover it, I believe the user base will continue to strengthen.
Hi Daniel, I`ve built a project with BuilderAll template. In my computer/screen is ok, but I realized that it`s not good/responsive in othes PC`S, screens…How can I make all responsive? I don`t need for mobile and tablet, but I`d like a responsive way for all Desktops possibilities.
Thanks.
Felpe,
It sounds like you used the drag n drop pixel perfect builder.
To my knowledge there isn’t a way to transfer the site to the new responsive builder.
I think the only thing you can do is rebuild your site in the responsive builder.
I’ll be updating my review soon with my experience using this new builder but I think you’ll find it much easier to build out a website using it.
Good luck to you!
There is no date on your comments so I cannot tell if the responsive issue is taken care of or not. For the record is there now a responsive builder with great lots to chose from templates etc ?
Hey Jeff! Yes the responsive builder is up and working great. I haven’t spent a lot of time with the templates to see everything they have but from the ones I have seen, they look pretty sweet. The web designer in me likes to start with a blank template 🙂