One of the most important elements of a successful website is direct response copywriting. It’s a skill that is necessary if you want to communicate your message to potential customers.
Your copywriting can make or break a sale.
Here are some reasons why copywriting is so important to your website:
- Powerful copywriting can persuade potential customers to buy from you instead of a competitor (who doesn’t want that?).
- Well written copy can entice visitors to engage with your content longer. This can have a positive impact on your search rankings.
- Copywriting can envoke an emotional response that creates a connection between you and your visitor. This can turn a visitor into a lifelong ambassador for your brand.
The problem is that copywriting isn’t easy. Most business owners and marketers don’t know how to write effective copy that can convert prospects into customers. It’s a daunting task even for the best of copywriters.
However, the solution can be a double-edged sword. On the one side, the cost of hiring a great copywriter can cut deep into your budget. Most copywriters that get results can cost around $20,000.
The other side of that sword is that if you try to learn how to do it yourself, it can cut deep into your time.
It isn’t quite as expensive to invest in learning direct response copywriting, but the time it takes to hone your skills until you start writing copy that converts visitors into buyers can take months or even years.
My Own Direct Response Copywriting Journey
My first professional web design job had me putting together sales pages for several big marketers like Jack Canfield and Mark Victor Hansen of the Chicken Soup For The Soul book series.
I watched in amazement as these marketers were making hundreds of thousands of dollars from these sales letters that we were building.
So right from the start of my career, I learned that direct response copywriting was very powerful for generating sales online.
Since those days, I’ve personally invested over $1,000 in a direct response copywriting courses and training.
I joined one online class from a guy who charged $150,000 to write the copy for a sales page.
While I did learn a great formula for copywriting, it still took me days to get the first draft of a sales letter.
Even with a proven copywriting formula in hand I still struggled to get the text to my satisfaction.
I also invested into sales scripts that have been proven to convert from a great marketer named Russell Brunson.
He took the visual approach to explaining how these sales scripts worked by showing the step by step formula with simple illustrations.
However, I struggled with the same issue.
Translating those steps into a sales script would take me several hours.
Trying to flesh out a sales message still took too long, and I wasn’t getting something out there that I could test and tweak.
Thankfully, Russell Brunson has teamed up with a guy named Jim Edwards and released a copywriting shortcut, and it is awesome.
My Funnel Scripts Review
Funnel Scripts is a yearly membership website that generates a first draft script based on several of Russell Brunson’s marketing and sales scripts found is his books Dot Com Secrets and Expert Secrets.
These formulas have made him millions of dollars and have made other marketers millionaires as well.
Direct Response Copywriting Is Easy Peasy Now
What I like best about Funnel Scripts is that generating sales copy is as simple as filling out a form!
Some scripts take just minutes to complete, and larger scripts like sales letters can take about an hour or so.
There are helpful examples throughout each form to help guide you through the process.
Each script also includes a helpful tutorial that teaches you how to get the most out of the script.
More Than Just Sales Letters
Another thing I love about Funnel Scripts is it offers a huge variety of scripts beyond sales letters. Here are some scripts available
- Ad Scripts
- Sales Letter Scripts
- Call To Action Scripts
- Email And Subject Line Scripts
- Headline Scripts
- Video Scripts
- Product Description Scripts
- Lead Capture Scripts
- Webinar Scripts
There are more scripts being added each month so I will try to keep this list fresh!
Pros and Cons of Funnel Scripts
- MASSIVE Time Saver - Get your first draft completed within 10 minutes on most scripts.
- Large Variety Of Scripts - Scripts include sales scripts, opt-in scripts, video sales letter scripts, ads scripts including Facebook ads, and the Perfect Webinar script which has made Russell Brunson millions of dollars.
- Script Wizards - There are now 4 downloadable script wizards to chose from: The Perfect Webinar Wizard, Video Sales Letter Wizard, Easy Survey Wizard, and Star, Story, Solution Wizard!
- Easy To Fill In Forms - Every script has simple form fields that also include examples to help you fill it in quickly.
- Training Videos - There is a short training video above every script and monthly training calls
- Monthly Live Training - Co-founder Jim Edwards provides live training each month on the best way to use FunnelScripts.
- Editable scripts - Export any script to a text file and make all the edits you want.
- Growing scripts library - New scripts are being released every few months. The latest scripts include an Amazon / e-Commerce product script, Origin Story Script, Testimonial Script, Call To Action Script, and my personal favorite... the awesome Facebook Ads script which generates 3 versions of your ad based on cold, warm and hot traffic!.
- Unbelievable price - As of this writing, Funnel Scripts is $497 per year! That's like 1.5% of the cost to hire a good copywriter!
- Inception Secrets Bonus - Go deeper by understanding why these scripts work by getting free access to Russell's Inception Secrets course!
- Scripts need finessing - Once the program generates a script, some parts of the text may not read correctly, and it does require some tweaking to get the script to a point where you can use it.
- The Software is In Beta - Because this is in beta mode, there are occasional glitches and issues, but the team responds quickly and has fixed any bugs so far.
How It Works
Generating your script is very simple.
- Choose the type of script you want.
- Fill out the associated fields.
- Submit the form.
- Out pops the script!
Once you have the script, you will be able to read through it and make tweaks to the form fields to get it to read more clearly.
There is also an option to download all of the script elements into a simple text file that you can edit.
A Note About Funnel Scripts 2.0
Version 2.0 was released in June of 2017 and brought more features to simplify the process. You can preload an example script to help you see how the script outputs the information, and you can save snippets to use in other scripts.
Another improvement is that scripts can be saved as projects that you can download to your computer and load again at a later date if you don’t want to have to fill out the form all over again.
Funnel Scripts is currently an annual membership for $497. Now, to some people that may seem high, but compared to the typical cost of a good copywriter at $20,000 or even the cost of copywriting courses for about $500 – $2,000, this price is a serious bargain.
Russell and Jim went up on the price in early 2017 and as they continue to provide more value
Funnel Scripts Works!
After messing with Funnel Scripts for about a week, I wanted to put it to the test.
One company that I work with creates postcards for real estate agents.
We had just come off of a promotion that saw no sales.
The next promotion was going to be a new product line, so I decided to test the software out.
I logged in and chose to use a short sales letter script for a quick test.
After working with the lead sales person to tweak the script, we launched the promotion.
So, in total, we got nine sales from the promotion.
I do attribute those sales to using the sales script.
It was something entirely different than we had not done before and it worked!
Also, three targeted keywords within the first month shot up from the 100+ position to the 23rd, 24th, and 25th positions in Google.
These keywords didn’t have backlinks, and we only promoted the page to our email list.
I haven’t seen keywords move this fast in any of my previous SEO efforts.
In my own business, I used the Facebook Ads Copy script recently for a promotion.
It was a giveaway to a particular multi-level marketing niche.
I found a memorable image, set up some good targeting and went into FunnelScripts to create my Facebook ad copy.
The coolest part is that the script generated so many ad copy versions that if one didn’t work, I had a lot more to choose from and test.
The script also generated ad copy for cold, warm and hot traffic.
I chose to use ad copy for cold traffic, and my results were amazing.
With just the very first draft of the Facebook ad copy, I got over 250 leads for around $0.72 each.
I ran the campaign for about two weeks.
It’s by far the most successful Facebook ad I’ve ever run.
Funnel Scripts Membership Breakdown
There are 8 main sections of scripts that are easily accessible from every page. Funnel Scripts currently has 38 scripts and 5 downloadable wizards!
One of the coolest features of Funnel Scripts is the downloadable wizards that you can install and use on your computer. These wizards require a bigger time investment but generate several different files that can be used as sales letters or PowerPoint presentations. These wizards are available for both Windows and Mac.
Perfect Webinar Wizard
This wizard follows the Perfect Webinar formula that made Russell Brunson a multi-millionaire. It has been updated to include the improvements Russell laid out inside of his latest book Expert Secrets. Currently, there are 78 questions that you answer to generate your Perfect Webinar script!
The Video Sales Letter wizard is another option to use to for your sales pages. This wizard takes you through 21 questions and generates the files you need to create your video sales letter. Just to be clear, this wizard doesn’t create the video sales letter for you but generates the slides you can use to record your video.
Easy Survey Script
This survey wizard generates 6 core questions that can be used with the survey element inside of ClickFunnels or used with any survey software. There are 13 questions to go through in this wizard to create the survey.
Star Story Solution Script
This is the original long form sales letter script found on pages 182-193 of the Dot Com Secrets book. There are 58 questions in this wizard that will help you develop an amazing sales message!
Master Class Wizard
The Master Class Wizard is based on the Master Class chapter of Expert Secrets starting on page 78. You will be able to create a training course that will position you as the expert in your niche. You can decide how long your Master Class will be, whether its 6 hours or 6 weeks. This wizard has 38 questions that will generate copy for a free and paid version of your Master Class!
The scripts below are all based on Russell Brunson’s latest #1 best-seller Expert Secrets. These are the latest group of scripts to be added to Funnel Scripts.
Who, What Statement Script
This script is based on the Who, What Statement on page 69 of Expert Secrets. Use this script to create a statement that defines the sub-niche you want to serve and what you will teach them.
Opportunity Switch Headline Title Script
The Opportunity Switch Headline is found on pages 69 – 70 of Expert Secrets and helps you create the headline to make your new opportunity attractive to your dream customers.
ASK Campaign Script
Before the popularity of The Ask Method, there was the Ask Campaign. I recall building a lot of these campaigns back in my early career and Russell brought them back in style in Expert Secrets. You can read about the Ask Campaign on pages 74 – 78. Use this script to get questions from your market to use in your Master Class.
The Big Domino
In Expert Secrets on pages 85 – 90, Russell teaches the concept of The Big Domino. What is the one thing that if you can convince your prospect of, all other objections become irrelevant and they have to buy from you? This script helps you generate your Big Domino question that you will need to answer.
5 Curiosity Hooks Script
This script gives you 5 different types of Curiosity Hooks that you can use in your sales copy to give your new opportunity a sexy promise that will be attractive to your dream customer.The 5 Curiosity Hooks can be found on pages 70 – 73 of Expert Secrets.
Epiphany Bridge Script
This script is probably my personal favorite out of all of the Expert Secrets Scripts. This script gives you an emotional connection to your audience by telling your backstory and your epiphany for the product or service you are trying to sell. Details on how this script works can be found on pages 91 – 102 of Expert Secrets.
SHORT Epiphany Bridge Script
This script is a condensed version of the Epiphany Bridge script. You still capture the emotional connection to your audience by telling your backstory and your epiphany but it cuts out some details so you can deliver it faster.
Sales Copy & Video
The following scripts are all related to creating sales copy for your website or video.
Amazon/ Ecom Scripts V2.0
If you’ve read the boring textbook descriptions of most product pages, you know that they don’t convert well. Use this script to come up with exciting titles, descriptions, and bullets for physical products and other items you want to sell on Amazon, other e-commerce sites or in your funnels.
Call to Action Script V2.0
If you want to create calls to action that get your visitors to take action, then use this script. It generates a powerful yes and negative no response that you can use on your website or funnel.
Lead Capture Script V2.0
If you are creating an opt-in or “squeeze” page to capture leads with a free or low-cost offer, then this script will be your best friend. Create powerful opt-in copy that produces higher conversions on your funnels.
Live Event Invitation Script V2.0
This script creates all the promotion pieces you need to get tons of signups for FREE or PAID Live Events, including webinars, Hack-a-thons, parties, concerts, dances, mastermind meetings, FB Live events and more. The script works anywhere you want to invite a group of people to show up at a certain time and place for a specific event!
Magic Bullet Script V2.0
This is one of the scripts from the Dot Com Secrets book. This powerful script helps you create sales copy or video script for a “try it before you buy it” type offer. This script helps you focus on The One Thing you’re promising they’ll get within a certain amount of time, or they don’t pay.
Order Bump Script V2.0
Order Bumps are a proven strategy discussed by Russell Brunson in Dot Com Secrets that add extra revenue to almost every funnel. Generate effective Order Bump copy to use in your funnels with this script.
Origin Story Script V2.0
The Origin Story script is different than the Epiphany Bridge script because this one focuses on the story behind your product. Use this script to tell your compelling product origin story!
OTO Need Help Done For You Script V2.0
OTO stands for One Time Offer. This script’s main focus is to upsell your customer on a service such as coaching or help using the product they just purchased. It was originally found in the Dot Com Secrets book.
OTO Next Thing Script V2.0
This One-Time Offer script focuses on upselling a customer on the next product that complements their previous purchase. This script is from the Dot Com Secrets book.
PPT Opt-in Video Scripts V2.0
This script helps you develop an opt-in page video using PowerPoint. Use it to boost your opt-in conversions by making a powerful video to compel your visitor to opt-in for your offer!
Promote Your Webinar Scripts V2.0
Create The Sales Copy, Email Teasers, and Ad Copy you need to promote your next Webinar with this script!
Special Offer Scripts V2.0
This script helps you create a special offer page for your website.
Webinar Opt-in Script V2.0
Use this script to create the opt-in sales copy and video script to entice visitors to sign up for your Free Events, including webinars and teleseminars! This is a great script for evergreen webinars!
Who, What, Why, How Script V2.0
If you have a free + shipping offer, this script gives you the perfect sales page copy to cover all of the details someone needs to make the decision to sign up.
Case Studies/ Testimonials
The Case Studies / Testimonial scripts below will help you develop powerful testimonials and case studies for social proof on your website.
Case Study Script V2.0
Case studies can be very valuable as giveaways to build an email list or convince a prospect to buy from your website. This script follows a four-phase process for the case studies that have proven to be effective for conversions.
Million Dollar Testimonial Script V2.0
Get the perfect testimonials from your customers using this script. Testimonials, when done correctly, can seriously increase conversions on your website!
The Bullet section contains two scripts right now. However, these scripts are excellent at communicating powerful copy!
Brunson Bullet Scripts V2.0
Russell coined the term “Brunson Box” which is a series of bullet points that tease about the content of a video to increase curiosity and video views. Now you can use this powerful technique for your own videos by using this script!
FBM Bullet Script V2.0
This script follows the Feature (what it is), Benefit (what it does), Meaning (what it means to them) formula to generate powerful bullet points that can increase conversions on opt-in pages and sales pages!
The Advertising section currently has four scripts available. When you need powerful copy to get the most return on your advertising dollars, these are the scripts you need!
Curiosity Ad Copy Scripts V2.0
If you’ve ever browsed a site and saw an ad like “This One Trick To Solve X Problem” and you want a curiosity based ad for your product, then this script is for you!
Facebook Newsfeed Ad Scripts V2.0
Facebook’s advertising platform has become one of the most powerful ways to market your business online, and this script generates tons of different ad headlines, ad copy and calls to action for cold, warm and hot traffic coming to your website. This is the script I used to get over 250 leads into my funnel within 10 days!
PPC Ad Scripts V2.0
If you’re new to Pay-Per-Click ads or even if you’re a veteran PPC copywriter, this script is sure to make writing your ads a lot easier!
Stealth Close Script V2.0
Stealth Close scripts are designed to create “Under-The-Radar” calls to action
that force people to do what you want. Test this script out to see it in action!
The Content Creation section only has a couple of scripts at this point. If you’re having a hard time coming up with content for a free report or for emails, these scripts will give you a helping hand!
Free Report Script V2.0
With this script you can easily create the opt-in copy, cover letter and ad copy needed to promote your free report!
Seinfeld Email Topic Idea Scripts V2.0
The concept of the Seinfeld Emails started with Russell Brunson’s Dot Com Secrets book. This script will help you generate emails about seemingly random stuff that you can tie back to your product to increase conversions!
The Email section groups together all of the scripts related to good email copy. Copywriting for email is almost a whole other arena, but with these scripts, you’ll look like a seasoned pro!
Auto Email Follow-Up Scripts V2.0
Email follow-up can be a daunting task but with this script, you’ll create a 7-Day email follow-up sequence and have templates to create a virtually unlimited number of follow-up messages to load into your autoresponder sequences.
Fast Teaser and Tweet Scripts V2.0
This script uses the strategies in the book “Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)”. Generate powerful email teasers and tweets using this method!
Onboarding Email Sequence
Use this script to create the email sequence that will bring your new customers and subscribers on board to get (and keep) them in the right frame of mind.
Webinar Follow Up Scripts V2.0
This script creates all of the follow-up emails needed to engage your webinar subscribers. It also generates blog posts, Tweets, and Facebook updates!
Titles, Headlines, Subject Lines
The next section groups together Titles, Headlines and Subject Lines. Headlines are vital to getting people to engage with your sales message. These scripts will produce powerful copy that grabs the interest of your website visitors and email subscribers!
Email Subject Line Scripts V2.0
This script creates over 180+ Subject lines for you in a snap! These subject lines follow proven scripts that work very well in countless niches selling all kinds of products, services, software, etc.
Killer Headline Scripts V2.1
Use this script to create dozens and dozens of excellent, attention-grabbing, money-sucking headlines that virtually hypnotize people and stop them in their tracks!
Million Dollar Content Headline Scripts V2.0
With this script you can create 50+ headlines based on some of the best direct response copy in the world! Use these headlines for articles, blog posts, videos, YouTube, Facebook or anywhere you need to grab attention and pull people into your content.
Million Dollar Sales Headlines Scripts V2.0
This script generates over 135 headlines that can be used in your sales copy. These headlines are based on proven direct response copywriting and have generated millions in sales across various markets.
Short Headline Scripts V2.0
This script creates extra-short headlines you can edit and use for news feeds, Facebook Ads, and anywhere when space is short but you need a big impact.
Profitable Title Scripts V2.0
Use this script to create laser-focused, profitable titles for your products, services, webinars, teleseminars, blog posts, articles, and more! You can also generate a list of matching AVAILABLE domains to purchase!
These scripts generate powerful sales letters that cut out weeks of time and energy.
Long Form Sales Letter Script V2.0
Use this script to create the first draft of your sales letter and save tons of time and money!
Short Sales Letter Script V2.0
Sometimes short and to the point is the best way to deliver your message. This script gives you just that!
PPT Video Sales Letter Scripts V2.0
Here is another script option if you want to generate a PowerPoint video sales letter.
Funnel Scripts Training
Along with all of the awesome scripts is the monthly Funnel Scripts training and tutorials! There is also past training, extended demos, Funnel Fridays and the Funnel Scripts Tips Show!
Finally, here is a few bonuses for Funnel Scripts members.
Bonus 1 is Russell’s Inception Secrets training which goes into depth on the strategy behind the scripts.
This will help you dig in deeper to the psychology of copywriting!
Bonus 2 is a group of share funnels to load into your ClickFunnels account!
Bonus 3 is a very helpful handout that tells you which scripts to use for various funnels. There are links that take you right to the scripts for each stage in the funnel building process.
Funnel Scripts is a great tool to builds scripts that get results.
After all, getting results is what matters right?
With the newest updates and added scripts over the last couple of months, Funnel Scripts is better than ever!
Over 65 people have found this review helpful and have chosen to sign up.
If you’re on the fence about getting Funnel Scripts, now is the time to act! Russell and Jim will continue to increase the price as they provide greater value and more powerful scripts!
Do you actually have to have click funnels in order to use funnel scripts?
No you don’t have to have ClickFunnels but it sure does make it easier especially for a marketing or sales funnel. Honestly, the Facebook Ads Funnel Scripts generates are worth the price. You’re not going to get better results for such a low price anywhere else!
Thanks for your review… was considering not keeping my funnelscripts. Did some more research within the software and realize it IS a KEEPER.
Michelle I’m glad my review could help you and that you’ve decided to keep Funnel Scripts… there is nothing like it out there! Plus you can’t get anything this good for $297 a year!
Is it applicable to ANY industry or is it geared towards specific industries? Is it as successful with niche markets?
The overall concepts should work with any industry but you’ll need to test your copy to see how well it performs for your niche. Just remember this mainly provides you with the first draft of your copy. You’ll need to flesh it out more depending on who your audience is. You should really pick up the Dot Com Secrets Book to get a foundational understanding of how each script works. I hope that helps!