One of the most important elements of a successful website is direct response copywriting. It’s a skill that is necessary if you want to communicate your message to potential customers.

Your copywriting can make or break a sale.

Here are some reasons why copywriting is so important to your website:

Think about this scenario for a second… if you saw a local restaurant on a Saturday night and it had 3 cars in the lot, would you want to stop by to try them out? Probably not. They might have great food, but if the parking lot is empty on the busiest night of the week, what does that say about how good that restaurant is?

In the same way, when someone picks up a business card and see something like “[email protected]”, it gives the impression that if “John” can’t invest in his business enough to at least have a website and an email address at that website, he might not be the best person to hire.

So you’ve got a website set up and you’re tracking traffic data with Google Analytics. After a couple of months, you start noticing increased traffic in your Google Analytics, so you go and check out your referral sources and notice some sites you’ve never heard of sending you a lot of traffic. You tell yourself traffic is a good thing, right?

Well, I hate to break the bad news to you, but you might be seeing what is known as Referrer Spam. Those sites you’ve never heard of are likely spam sites sending you bogus traffic. Other names for this are Ghost Spam and Referral Spam.

This is my 2nd update as part of my LeadPages WordPress Plugin Experiment.
Every month I will publish a post like this one that shows you how this blog is progressing with LeadPages and everything I have done across the month to model the information from this LeadPages article (affiliate link).

These updates will help me track my own growth while also showing you what it looks like to actually use LeadPages with WordPress. To recap, these are the areas I’m using LeadPages on the blog:

In the 10+ years of experience being a web designer and marketer, I know the power of building an email list. However, its always seemed easier to do that for someone else, but not very easy to do for myself. From the beginning of starting this blog, I’ve struggled to figure out how to start building my readership. Not only have I struggled to have a concrete way to gain readers to the blog, there have been other things going on such as working for myself while trying to take care of my family. I’ve had very little time to invest in creating compelling content to keep the blog active.

However, I knew I had to make a change. I couldn’t just keep investing money into maintaining a blog that wasn’t growing. Ultimately, I’d be wasting money on hosting and domain renewal fees unless something turned around.

Email marketing has become an essential tool for online growth. It has been touted by marketing experts as the key to a successful online business. In fact, many have said if you don’t have an email list, you don’t have a business. Small businesses that don’t embrace it are missing out on big opportunities.

There are a lot of choices for email marketing software available, but when it comes to being budget-friendly, no software come close to MailChimp.

Wufoo Form Builder Review

This is my personal review of the Wufoo.com free form builder based on using it for clients over the last 4 years. I personally have upgraded to a paid version and plan to review that soon.

The Wufoo Free Form Builder makes creating forms very quick and easy. For small businesses that need a simple online form that will send them a notification for each form submission, this is a good choice.