Please note: This tutorial assumes you already have a website and are using Google Analytics to track your traffic. You need some experience using Google Analytics to get the most out of this post. If that doesn’t describe you, then you may want to forward this post to your web designer so they can make sure this gets done for you.
So you’ve got a website set up and you’re tracking traffic data with Google Analytics. After a couple of months, you start noticing increased traffic in your Google Analytics, so you go and check out your referral sources and notice some sites you’ve never heard of sending you a lot of traffic. You tell yourself traffic is a good thing, right?
Well, I hate to break the bad news to you, but you might be seeing what is known as Referrer Spam. Those sites you’ve never heard of are likely spam sites sending you bogus traffic. Other names for this are Ghost Spam and Referral Spam.